As the Chief Client Officer, Courtney Scharf develops, maintains and optimizes Trend Hunter's advisory service, overseeing the client relations team. She’s spoken on the topic of innovation at events like Foresight and Trends, Future Festival, and the Salesforce Women’s Summit. She has created and customized more than 200 custom presentations for her clients, and overseen her team's creation of thousands of trend reports. She personally specializes in consumer behavior, motivation, preference, leisure and tourism.
Courtney is a firm believer in the power of trends and innovation. Her passion lies in diagnosing and enhancing the innovation process and flow of Fortune 500 companies, such as Samsung and Bacardi. Courtney is the founder of Trend Hunter's Client Research Team, which today has completed more than 10,000 custom trend reports and workshop projects for hundreds of the world's best innovation teams. She has been an innovation and research advisor to hundreds of innovative brands.
Tourism, nightlife, media consumption—all these entertainment facets have faced substantial shifts due to recent global events and the rapid advancement of AI technology. With ongoing technological evolution, consumers are redefining their perception of "fun", seeking increased customization, curation, and connectivity.
This session is based in Trend Hunter's own reusable Trend Hunting framework, the 6 Patterns of Opportunity, and our newly developed network of 18 evergreen consumer behavior-based trends. Each Megatrend will be briefly explained, with the most relevant explained more in-depth. These trends cross industries, and are illustrated through case studies from various categories.
In a post-pandemic world, consumers will be making up for lost time in way that dramatically impacts leisure and tourism. More importantly, the best way to learn what consumers really want is to understand what they do in their leisure time and why. This presentation explores the internal and external motivators behind what consumers define as fun today.
Consumers of all sorts are prioritizing unique, worthwhile experiences over products. We dive into the evolution of entertainment expectations across travel, nightlife, leisure and all things fun. This session adds color to any customer portrait, diving into consumer behavior beyond generation and purchasing habits, and into motivations.
In order to understand the future of retail, forget what you think you know about siloed, multi-channel approaches, and accept that omnichannel – the creation of seamlessly interchangeable platforms across all entities – is the foundation for successful retailers. How is omnichannel being executed?
Explore case studies of how the most innovative people productionize out-of-the-box thinking with their teams. This presentation consists of a curated list of actual best practices, created and used by the world's top innovators. These best practices are organized around the concept of imagined orders -- hierarchies we put in place throughout our daily lives.
The upcoming youth generation is our new obsession; through our research, we've uncovered insight into how they view society, their inherent urge to create, and why they're often referred to as "Walking Ad Blockers." Our session on Generation Z is therefore heavily based in myth-busting. What do we think we know about the limitless generation, and what is the truth?
Through an exploration of each of the 9 Micro-Generations' formative years, impactful global events, media and pop culture, attendees will walk away with a thorough understanding of who each group is today, and the trends relevant to them over the next 3-5 years.
This work session is based on Trend Hunter's own internal Trend Hunting process. How do we reset, hunt, prioritize and socialize trends? What steps do we take to ensure a singular product or concept can inspire beyond its intended category?
This custom workshop begins with your key objectives; your Futurist will then curate the right set of tried-and-tested tools to help you and your team prototype ideas and solutions.
This custom workshop is intended to help your company more concisely and effectively speak to customers. Your Futurist will help identify the right path of action to help revisit your value proposition, better market your product or service, or even revamp internal language.
This custom workshop is designed to help you and your team anticipate upcoming threats to your business, identify your strengths and weaknesses, and become better acquainted with the next 3 -5 years of your industry.
This highly customized workshop is designed to give your team a full overhaul. It's ideal for those who are looking to impact the most amount of change in the most efficient way possible.