Courtney
Scharf

Tourism, nightlife, media consumption—all these entertainment facets have faced substantial shifts due to recent global events and the rapid advancement of AI technology. With ongoing technological evolution, consumers are redefining their perception of "fun", seeking increased customization, curation, and connectivity.

This session is based in Trend Hunter's own reusable Trend Hunting framework, the 6 Patterns of Opportunity, and our newly developed network of 18 evergreen consumer behavior-based trends. Each Megatrend will be briefly explained, with the most relevant explained more in-depth. These trends cross industries, and are illustrated through case studies from various categories.

In a post-pandemic world, consumers will be making up for lost time in way that dramatically impacts leisure and tourism. More importantly, the best way to learn what consumers really want is to understand what they do in their leisure time and why. This presentation explores the internal and external motivators behind what consumers define as fun today.

Consumers of all sorts are prioritizing unique, worthwhile experiences over products. We dive into the evolution of entertainment expectations across travel, nightlife, leisure and all things fun. This session adds color to any customer portrait, diving into consumer behavior beyond generation and purchasing habits, and into motivations.

In order to understand the future of retail, forget what you think you know about siloed, multi-channel approaches, and accept that omnichannel – the creation of seamlessly interchangeable platforms across all entities – is the foundation for successful retailers. How is omnichannel being executed?

Explore case studies of how the most innovative people productionize out-of-the-box thinking with their teams. This presentation consists of a curated list of actual best practices, created and used by the world's top innovators. These best practices are organized around the concept of imagined orders -- hierarchies we put in place throughout our daily lives.

The upcoming youth generation is our new obsession; through our research, we've uncovered insight into how they view society, their inherent urge to create, and why they're often referred to as "Walking Ad Blockers." Our session on Generation Z is therefore heavily based in myth-busting. What do we think we know about the limitless generation, and what is the truth?

Through an exploration of each of the 9 Micro-Generations' formative years, impactful global events, media and pop culture, attendees will walk away with a thorough understanding of who each group is today, and the trends relevant to them over the next 3-5 years.