Zahra Karim, a Senior Research Manager and Futurist at Trend Hunter, is a beacon of innovation and insight, partnering with leading brands in the food, beauty, CPG, and technology industries. Within her multifaceted role, she facilitates a variety of initiatives including client work, presentation, workshops and webinars.
At the heart of Zahra’s methodology is an unwavering commitment to delivering into the core of the consumer psyche. Zahra immerses herself in essential consumer insights and emerging trends, with a portfolio of 500 custom-crafted trend reports on a variety of topics. Her enthusiasm for unraveling consumer and generational trends gives her a deep understanding of consumer behaviors and preferences, which she then translates to resonate across various contexts.
This presentation introduces Trend Hunter's Micro-Generations as a way to rethink traditional demographics through a more consumer-centric lens. Our first presentation exploring micro-generational study, this session uncovers new ways to think about modern consumers, what motivates them, and how to more accurately target them.
Modern technology has shifted how consumers engage with brands, and it’s no longer enough for ads to be entertaining and memorable. Uncover tactics for leveraging the future of marketing tech, authenticity and brand love to create impactful marketing strategies.
Technology is omnipresent, which has created a shift in what's considered effective in the tech space. Intuitive technology made to streamline life is now seen as the pinnacle of technology, for everyone from tech icons ruling the industry, to everyday consumers looking to improve their day-to-day ritual. Our Artificial Intelligence trend session looks at both these groups and everyone in between.
