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Ady
Floyd

"Ady led a dynamic and lively discussion that expanded our knowledge of the modern employee, today’s consumer and work culture by examining the latest industry trends. A bit of humor and startling statistics on what this could mean for the future of work kept our team fully engaged and wanting more. Trend Hunters in-office presentations are always a high-light and highly anticipated as part of unleashing our teams innovation."

— Becky Laden, Global Workplace Strategy Leader, Symantec


Trend Forecasting Specialist, Futurist, Director of Client Success at Trend Hunter

Trend Hunter Futurist Ady Floyd

Ady Floyd is the Director of Client Success at Trend Hunter, working with over 40 brands every day to curate and customize research. Her passion lies in working with clients to identify objectives, upcoming opportunities, and customize trend content for their needs. She has presented such custom content for Beam Suntory and Roots, to name a few, specializing in the topics of retail/omnichannel and entertainment. She has also spoken at conferences such as CHFA, the Category Management Association, Future Festival, and more.

Aside from her work in trends, Ady is one of Trend Hunter’s foremost client success strategists, advising dozens of top brands on innovation strategy. She has used her dynamic approach and multifaceted experience to run custom workshop sessions speaking to a varied set of objectives. Ady is the brain behind two of Trend Hunter’s most-requested keynotes: Omnichannel Retail, and Rewriting the Rules of Retail.

Keynote Topics

Omnichannel Retail

In order to understand the future of retail, forget what you think you know about siloed, multi-channel approaches, and accept that omnichannel – the creation of seamlessly interchangeable platforms across all entities – is the foundation for successful retailers. How is omnichannel being executed?

Rewriting the Rules of Retail

Inspecting the motivations behind consumers’ purchasing behaviors, and what it means to offer a purposeful retail experience. This presentation explores how a need for eco-consciousness, experience, and curation has changed the world of retail. The goal is to have you and your team walk away with a more customercentric view of retail.

Unpacking Consumer Behavior

Learn about how opposing trends are competing to shape consumer psychology and behaviour. This presentation explores the concept of trend tensions; opposing trends born from a singular consumer desire or psychological need. Now that shifts in consumer desire happen faster and in a more polarizing way than ever, how is your brand plugging into major cultural shifts?

Leisure & Play

Consumers of all sorts are prioritizing unique, worthwhile experiences over products. We dive into the evolution of entertainment expectations across travel, nightlife, leisure and all things fun. This session adds color to any customer portrait, diving into consumer behavior beyond generation and purchasing habits, and into motivations.

Cracking the Leisure Code

The mission across many industries is “consumercentricity.” The best way to learn what consumers really want is to understand what they do in their free time and why. This presentation explores the internal and external motivators behind what consumers define as fun today.

Innovating through Ritual

Explore case studies of how the most innovative people productionize out-of-the-box thinking with their teams. This presentation consists of a curated list of actual best practices, created and used by the world's top innovators. These best practices are organized around the concept of imagined orders -- hierarchies we put in place throughout our daily lives.

Future Tech & AI

This presentation looks at the greater implications of smart technology, with a special focus on AI and robotics across multiple categories. In the digital age, brands from all categories are expected to leverage technology. How can your company stay connected, literally and figuratively?

Custom Workshops

Trend Hunter Futurist Ady Floyd Workshop Topics
How to Hunt Trends
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This work session is based on Trend Hunter's own internal Trend Hunting process. How do we reset, hunt, prioritize and socialize trends? What steps do we take to ensure a singular product or concept can inspire beyond its intended category?

How to Prototype
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This custom workshop begins with your key objectives; your Futurist will then curate the right set of tried-and-tested tools to help you and your team prototype ideas and solutions.

How to Persuade
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This custom workshop is intended to help your company more concisely and effectively speak to customers. Your Futurist will help identify the right path of action to help revisit your value proposition, better market your product or service, or even revamp internal language.

How to Disrupt
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This custom workshop is designed to help you and your team anticipate upcoming threats to your business, identify your strengths and weaknesses, and become better acquainted with the next 3 -5 years of your industry.

Innovation Reinvention
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This highly customized workshop is designed to give your team a full overhaul. It's ideal for those who are looking to impact the most amount of change in the most efficient way possible.

Keynote Sample - Future of Retail

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