Ady Floyd is a Futurist and VP of Brand & Client Success at Trend Hunter. She is also a certified Beer Specialist and World Beer Judge. A curiosity-driven individual, she seeks out unique and emerging trends in food, beverage, and beyond. With experience working daily with over 40 brands to curate and customize research strategies, Ady helps companies uncover their next big idea and shape the future.
As a keynote speaker, she has taken the stage at national and international events such as Future Festival, EMA, and the CMA+SIMA Conference. She also curates private keynotes and workshops for partners like Beam Suntory, Givaudan, Diageo, and Crayola—her favorite part of the job. Ady specializes in topics such as food and beverage, retail/omnichannel strategies, and sustainability.
Social media and AI technology are reshaping the culinary and experiential dining scene. As culinary experimentation gains momentum and a growing fascination with flavors and dining encounters captivates the public, brands in CPG, dining, and the flavor industry need to harness technology to adapt to shifting consumer demands.
In order to understand the future of retail, forget what you think you know about siloed, multi-channel approaches, and accept that omnichannel – the creation of seamlessly interchangeable platforms across all entities – is the foundation for successful retailers. How is omnichannel being executed?
Inspecting the motivations behind consumers’ purchasing behaviors, and what it means to offer a purposeful retail experience. This presentation explores how a need for eco-consciousness, experience, and curation has changed the world of retail. The goal is to have you and your team walk away with a more customercentric view of retail.
Learn about how opposing trends are competing to shape consumer psychology and behaviour. This presentation explores the concept of trend tensions; opposing trends born from a singular consumer desire or psychological need. Now that shifts in consumer desire happen faster and in a more polarizing way than ever, how is your brand plugging into major cultural shifts?
Consumers of all sorts are prioritizing unique, worthwhile experiences over products. We dive into the evolution of entertainment expectations across travel, nightlife, leisure and all things fun. This session adds color to any customer portrait, diving into consumer behavior beyond generation and purchasing habits, and into motivations.
In a post-pandemic world, consumers will be making up for lost time in way that dramatically impacts leisure and tourism. More importantly, the best way to learn what consumers really want is to understand what they do in their leisure time and why. This presentation explores the internal and external motivators behind what consumers define as fun today.
Explore case studies of how the most innovative people productionize out-of-the-box thinking with their teams. This presentation consists of a curated list of actual best practices, created and used by the world's top innovators. These best practices are organized around the concept of imagined orders -- hierarchies we put in place throughout our daily lives.
This presentation looks at the greater implications of smart technology, with a special focus on AI and robotics across multiple categories. In the digital age, brands from all categories are expected to leverage technology. How can your company stay connected, literally and figuratively?
This custom workshop begins with your key objectives; your Futurist will then curate the right set of tried-and-tested tools to help you and your team prototype ideas and solutions.
This custom workshop is intended to help your company more concisely and effectively speak to customers. Your Futurist will help identify the right path of action to help revisit your value proposition, better market your product or service, or even revamp internal language.
This custom workshop is designed to help you and your team anticipate upcoming threats to your business, identify your strengths and weaknesses, and become better acquainted with the next 3 -5 years of your industry.
This highly customized workshop is designed to give your team a full overhaul. It's ideal for those who are looking to impact the most amount of change in the most efficient way possible.
