Jonathon
Brown

"Jonathon Brown is one of the most engaging and captivating speakers I have had the pleasure of experiencing live. A true thought-leader, he is able to take complex business concepts and deliver them in a manner that is clear, concise and easily digestible."

— Shez Mehra, President, The 194 Group


Innovation Process Expert, Futurist, Chief Growth Officer at Trend Hunter

Trend Hunter Futurist Jonathon Brown

In the last decade, Dubai Future Foundation, Walmart, Coca-Cola and others have called on Jonathon to maximize their innovation potential. The through-line of his keynote work derives from his decade-long research project interviewing hundreds of innovation leaders globally to uncover methods for sparking systematic innovation. In his day to day, Jonathon guides the vision of Trend Hunter, the world's largest trend spotting platform. Helping global Fortune 500s to build research and training programs, he's driven his own "crash course" in corporate innovation and plucked the best practices for the benefit of the audiences he speaks to. As an event emcee and international business keynotes speaker, Jonathon is renowned for his magnetic delivery, executive presence and divergent storytelling style. His best known keynotes include "How to Innovate like a Rap Star," "Top Innovators in Business" and "Innovation Tactics from Fortune 500s."

Past Clients

Keynote Topics

The Innovator's Identity Curve

What if innovation is more than a business skill? What if it’s a personal journey? In this keynote, Jonathon Brown explores the three stages of innovation through identity, culture, and legacy. You’ll leave with clarity on where you are, how to unlock creative momentum, and what it takes to build something that truly lasts.

Innovate like a Rap Star

Discover the parallels between the "elements of an innovator" and the "4 elements of hip hop" (DJ, MC, Breakdancing, and Graffiti). Using hip hop as a lens for uncovering innovation lessons, this keynote bridges diverse worlds to uncover shared principles and fresh perspectives. Incorporating the evolving landscape of AI as an innovation and discovery tool, this session offers tactical insights for the innovators of tomorrow, within Trend Hunter's Create the Future framework.

Innovating through Ritual

Explore case studies of how the most innovative people productionize out-of-the-box thinking with their teams. This presentation consists of a curated list of actual best practices, created and used by the world's top innovators. These best practices are organized around the concept of imagined orders -- hierarchies we put in place throughout our daily lives.

Innovation Tactics

Leaders today are under increased pressure to find winning innovation strategies, but there are few avenues to learn how others do it. Gathered from personal interviews with today’s business leaders, this session focuses on reporting actual innovation techniques used in business today, organized into specific objectives, such as “internal buy-in,” or “consumercentricity.”

Innovators in Business

Through hundreds of interviews with leaders at the world’s top companies, Trend Hunter’s Business Innovation Group has gathered a range of unique programs, initiatives and approaches that support innovation and push people to be curious, insatiable and willing to destroy. These stories will inspire leaders to take responsibility for disrupting the status quo to get the most from themselves and their teams.

Custom Workshops

Trend Hunter Futurist Jonathon Brown Workshop Topics
How to Hunt Trends
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This work session is based on Trend Hunter's own internal Trend Hunting process. How do we reset, hunt, prioritize and socialize trends? What steps do we take to ensure a singular product or concept can inspire beyond its intended category?

How to Prototype
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This custom workshop begins with your key objectives; your Futurist will then curate the right set of tried-and-tested tools to help you and your team prototype ideas and solutions.

How to Persuade
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This custom workshop is intended to help your company more concisely and effectively speak to customers. Your Futurist will help identify the right path of action to help revisit your value proposition, better market your product or service, or even revamp internal language.

How to Disrupt
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This custom workshop is designed to help you and your team anticipate upcoming threats to your business, identify your strengths and weaknesses, and become better acquainted with the next 3 -5 years of your industry.

Innovation Reinvention
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This highly customized workshop is designed to give your team a full overhaul. It's ideal for those who are looking to impact the most amount of change in the most efficient way possible.

Testimonials

"Having been a thought partner with Jonathon in the customer experience and business leadership space, I can’t shout loud enough how much of an impact he has made on me personally and the thousands of attendees that have heard him speak. He delivers a lasting message on elevating business tactics through storytelling and real world examples that makes you think long after his session has ended. Jonathon is about as genuine and approachable as one gets on the speaker circuit. His greatest joy next to his family is helping others change the world – one customer at a time." Brian Dennis, former VP of Customer Service at Kohl's
"Jonathon Brown is one of the most engaging and captivating speakers I have had the pleasure of experiencing live.
"A true thought-leader, he is able to take complex business concepts and deliver them in a manner that is clear, concise and easily digestible. .."
Jonathon possesses a rare gift of drawing parallels between seemingly unrelated industries, evoking a sense of curiosity and wonder from his audience. I look forward to experiencing him live once again, when the opportunity arises." Shez Mehra, President, The 194 Group
"I had the fortune of being introduced to Jonathon in 2015 through a mutual contact. From the first time I met Jonathon, I was amazed at his level of maturity, confidence, authenticity and, perhaps most importantly, humility. Then, in 2017, I had the privilege of attending the Future Festival World Summit in Toronto. Not only was this event among the best business conferences I have ever attended, but I specifically remember Jonathon's keynote bringing the message home.
"He has mastered the art of converting Trend Hunter's massive data into insights that are specifically relevant to the future of your business..."


Jonathon is able to captivate an audience comprised of C-Suite leaders from the biggest companies in the world. At the same time, he will make you feel like you are the most important person in the room and the message resonates on a genuinely personal level. I cannot say enough about Jonathon and the Trend Hunter team and consider myself fortunate to have attended his session." Shubh Mann, Marketplace Director, ADP
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"Jonathon´s participation at the 2021 Sigma Innovation Summit was enriching. We were presented with several innovation tactics.."
that will complement those developed at the company.Also, it was refreshing to be reminded of the importance of expressing our thoughts beyond what might initially be considered possible, and acknowledging that failure is part of human nature and we can learn valuable lessons from it." Claudia Verástegui, Rain Maker (Innovation) – Snacking, Sigma Alimentos
"Captivating, knowledgeable and powerful are just some of the words I would use to describe Jonathon's leadership style, but also the same words to describe his presence when on stage!
"His expertise and passion truly resonates with the captivating information he shares when delivering a Keynote. Not only do I learn every single time I watch him present, but I also laugh which keeps me highly engaged right until the very end. His story telling abilities not only humanizes his point but also makes him relatable and easy to understand. Jonathon is truly a great speaker and one that should not be missed.."
" Almira Cuizon, VP of Retail, Roots
From the moment Jonathon took the stage, there was an undeniable energy that resonated with every attendee. Their engaging anecdotes, powerful visuals, and interactive delivery kept the audience on the edge of their seats. By the end of their presentation, it was clear to all that innovation isn't just about tools or techniques; it's about a mindset, an attitude, a way of approaching challenges with courage and flair. His keynote wasn't just another lecture; it was a performance, an experience, and most importantly, an inspiration.
"For anyone seeking a speaker who can captivate, enlighten, and inspire, I wholeheartedly recommend Jonathon’s keynote. His approach to innovation is not just refreshing, it's transformative. And in today's world, where being average is no longer an option, this message is more crucial than ever..."
" OMNIA Partners
The DSA of the UAE had the honor to host the 17th WFDSA World Congress in Dubai from the 16th - 18th October. This event brings together the industry in a very unique event, with industry leaders, high level government, CEO’s, founders, educators and industry suppliers all in attendance. This year we had various speakers and had the pleasure of Jonathon from Trend Hunter joining us on Day 1 as a keynote. What an absolute pleasure he was both pre-event as well as on site.
"He paid real attention to the topic but even more importantly made it relevant to a very high level attendee group. We would highly recommend him and the trend hunter team in general..."
" Direct Selling Association
"The way Jonathon weaved together the connection between the audience and innovation was masterful." Emile Davis, American Institute of Architects & IAEE Board Member
"Jonathon was absolutely brilliant." Courtney Harold, Informa
On behalf of the Minor Food leadership team, thank you for your outstanding keynote at the 2025 Leadership Conference.
"Your insights, energy, and thought leadership under the theme “The Future of Food Business: Unlocking Growth Potential” truly inspired our leaders and set a bold tone for innovation, purpose-driven growth, and transformative thinking across our organization...."
" Your workshop was a standout moment of the event—engaging, thought-provoking, and deeply relevant to the challenges and opportunities we face. It was an absolute pleasure to work with you and the Trend Hunter team throughout the preparation and execution process. Your professionalism and partnership were instrumental in making this event a phenomenal success. We’re excited about the future possibilities your ideas have sparked and look forward to exploring how we can bring some of these concepts to life within Minor Food." Chaiwat Juthakorn, AVP – Learning & Development Minor Food
Jonathon Brown’s "Innovate Like a Rap Star" keynote was an absolute standout of the B4 Summit—equal parts inspiring, entertaining, and thought-provoking.
"Several of our attendees said it was the best content they’ve ever experienced, bringing a fresh, creative lens to innovation that resonated deeply. His energy, storytelling, and ability to connect culture with business transformation set the tone for an unforgettable day!.."
" Jeanette Rolla Carbonell, Director of Accounts & IMI Events

Keynote Sample - Innovate Like a Rap Star

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