Gil Cohen is the SVP of Strategy at Trend Hunter, working with brands across industries to facilitate innovation and future planning. She's experienced in leveraging Trend Hunter's big data platform to spot opportunities with actionable implications for clients from varied industries. She has spoken at events like the Media Insights Conference, Innova-con, run private workshops for clients and specializes in emerging trends in technology, branding, marketing and lifestyle.
Gil's background spans trend writing, business innovation, client research and client success. As a writer, she studied trends in all categories of innovation, creating nearly 3,000 articles before becoming a research advisor to brands such as Bacardi and Beam Suntory. At Future Festival's World Summit, she is our top keynote speaker on marketing innovation and marketing creativity.
The retail sector has experienced rapid changes in recent years, and the continuing advancements in AI are expected to further transform the industry. Presently, the industry's primary focus lies in striking a balance between elevating in-person experiences and maintaining the convenience of eCommerce. This keynote delves into the art of achieving this equilibrium through innovative ideas while exploring ways to leverage AI's power.
Modern technology has shifted how consumers engage with brands, and it's no longer enough for ads to be entertaining and memorable. Uncover tactics for leveraging the future of marketing tech, authenticity and brand love to create impactful marketing strategies.
Exploring how marketing has changed in an age where traditional marketing no longer exists. The new goal of marketing is not to convince consumers to become customers, but to simply capture their attention in a crowded media space. What is the best way to captivate the attention of a consumer who craves authenticity?
This session is based in Trend Hunter's own reusable Trend Hunting framework, the 6 Patterns of Opportunity, and our newly developed network of 18 evergreen consumer behavior-based trends. Each Megatrend will be briefly explained, with the most relevant explained more in-depth. These trends cross industries, and are illustrated through case studies from various categories.
Explore the ever-evolving dynamics of today's workforce and learn why your organization's success depends on understanding and applying the 4 'E's of modern work culture. We will highlight insights, statistics and implications gleaned from the Trend Hunter Innovation Assessment, revealing what's holding you back from building your best team yet.
In a post-pandemic world, consumers will be making up for lost time in ways that dramatically impact leisure and tourism. More importantly, the best way to learn what consumers really want is to understand what they do in their leisure time and why. This presentation explores the internal and external motivators behind what consumers define as fun today.
Explore case studies of how the most innovative people productionize out-of-the-box thinking with their teams. This presentation consists of a curated list of actual best practices, created and used by the world's top innovators. These best practices are organized around the concept of imagined orders -- hierarchies we put in place throughout our daily lives.
This work session is based on Trend Hunter's own internal Trend Hunting process. How do we reset, hunt, prioritize and socialize trends? What steps do we take to ensure a singular product or concept can inspire beyond its intended category?
This custom workshop begins with your key objectives; your Futurist will then curate the right set of tried-and-tested tools to help you and your team prototype ideas and solutions.
This custom workshop is intended to help your company more concisely and effectively speak to customers. Your Futurist will help identify the right path of action to help revisit your value proposition, better market your product or service, or even revamp internal language.
This custom workshop is designed to help you and your team anticipate upcoming threats to your business, identify your strengths and weaknesses, and become better acquainted with the next 3–5 years of your industry.
This highly customized workshop is designed to give your team a full overhaul. It's ideal for those who are looking to impact the most amount of change in the most efficient way possible.
Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.
