Worldly Beauty-Themed Spring Streetwear

Exchange Program Unveils its New SS22 Collection

Exchange Program introduces its latest collection designed for the Spring/Summer 2022 season entitled To Play Again. The seasonal capsule shines a spotlight on the world's beauty, turning their attention to looking at life beyond the global pandemic.

It means to bring a positive mindset to the creativity and joy that exists still, capturing the looks at locations of a carnival or an arcade for a playful touch. The capsule itself is also designed with a plethora of colors and a notable piece in the range is the oversized toffee tonal tracksuit. It has the brand's name and global emblem in a gold and white hue. The same design also can be seen in dusty pink and gold detailing a black tee and shorts to match.

Image Credit: Exchange Program

Worldly Beauty-themed Streetwear
Opportunity for beauty or fashion industries to incorporate international or cultural influences into their designs.
Spring/summer 2022 Collection
Opportunity for fashion industry to create new seasonal collections that inspire positivity and joy.
Playful Touch
Opportunity for tech or entertainment industries to incorporate interactive and playful elements into their products.

Who This Affects Most

Fashion
Incorporating positivity and joy into fashion designs for seasonal collections.
Beauty
Drawing inspiration from international or cultural beauty for product design.
Entertainment/technology
Incorporating playful and interactive elements into products and experiences.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, South America, Europe, Asia, Africa
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 88%
Activity 46%
Freshness 13%