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The Sparkling Ice Tea Bottles are Targeted at Younger Consumers

 - May 27, 2016
References: sparklingice & cspdailynews
Designed to help make the branding and flavoring appropriate for younger consumer segments, the Sparkling Ice Tea Bottles feature vibrant colors and a crisp aesthetic. Bold fonts, bold colors and a slim design allow the bottles to be ideal for consumers that are looking for a beverage to enjoy in the heat.

The flavors from Sparkling Ice Tea include Lemon Tea, Raspberry Tea, Peach Tea and the all-new Half & Half flavor (a mix of lemonade and iced tea). These flavors are shown to have promise with younger consumer segments like Generation Z that are looking for alternatives to traditional sodas and energy drinks.

The Sparkling Ice Tea Bottles is currently available across the country in single-serve bottles.