In addition to selling its Sesame Tahini and Chocolate Sweet Tahini spreads by the jar, Soom Foods is now expanding its offerings with convenient on-the-go squeeze packs.
Each single-serve packet contains two tablespoons of the product, which makes the product ideal for grab-and-go snacking. The Soom Foods Squeeze Packs were created to give more consumers access to the Middle Eastern sesame seed pastes, which are rich sources of fatty acids and nutrients.
While the premium Sesame Tahini from Soom Foods is made with just pressed and roasted single-source Ethiopian White Humera sesame seeds, the Soom Chocolate Sweet Tahini Halva Spread or 'Chocolate Soom,' combines Soom tahini with a simple mix of cocoa powder and powdered pure cane sugar.
Key Themes Behind This Trend
- On-the-go Snacking
- The single-serve tahini packets cater to the trend of convenient and portable snacking.
- Expanding Access
- By offering squeeze packs, Soom Foods is expanding access to Middle Eastern sesame seed pastes.
- Premium Ingredients
- Soom Foods' use of premium ingredients such as Ethiopian White Humera sesame seeds reflects the trend towards high-quality, artisanal food products.
Where This Applies
- Food Packaging
- The development of single-serve squeeze packs creates opportunities for businesses in the food packaging industry to create innovative packaging solutions.
- Health and Wellness
- The nutritional benefits of tahini and the convenience of single-serve packets align with the health and wellness industry, offering opportunities for product development and marketing.
- Specialty Food
- Soom Foods' unique tahini products cater to the specialty food industry, which values artisanal and exotic ingredients and flavors.
