Soom Tahini Bites turn a popular sesame-based spread into a snackable treat that's ready for on-the-go enjoyment. As a maker of sesame seed spreads, Soom Foods applied its expertise in all things tahini to Soom Tahini Bites, which are made with dates, oats, vanilla and sea salt, as well as flavor-specific additions like pumpkin spice, dried tart cherries or cacao powder.
These all-natural and vegan snacks add variety to the brand's current assortment of jarred and single-serve tahini products made with roasted sesame paste pressed from single-sourced Ethiopian White Humera sesame seeds. “Our goal has always been to bring tahini to as many homes as we can,” said Amy Zitelman, chief executive officer of Soom Foods, “Dipping our toes into this new category of grab-and-go snacking is our next step to make tahini products a staple in US kitchens and pantries.”
What's Driving This Trend
- Snackable Tahini Products
- Opportunity for companies specializing in spreads to expand their product line and offer ready-to-eat, on-the-go options for consumers.
- All-natural/vegan Snacks
- Potential for product lines and companies to focus on offering plant-based and natural snacks that meet increasing consumer demand for healthier options.
- Flavor-specific Snack Offerings
- Market opportunity for companies to offer flavor-specific snack options to add variety and appeal to niche audiences.
Who This Affects Most
- Food Manufacturing
- Opportunity for food manufacturers to create and market snackable tahini products and all-natural/vegan snack options.
- Healthy Snacks
- Industry potential in the healthy snack market, with focus on plant-based and natural snack options.
- Specialty Foods
- Specialty food companies can expand offerings to include flavor-specific snack options with unique ingredients, such as tahini.
