The Field Day Organic Fusilli superfood pasta is a healthy alternative to bleached versions that offers a blend of quinoa and brown rice for added nutrients, proteins and much healthier complex carbs. The pasta tastes very similar to generic varieties making it an easy switch for consumers to make without too much of a taste or textural difference.
The pasta is made from organic ingredients that are conveniently gluten-free for consumers with dietary restrictions. The blend of quinoa and brown rice helps bind the pasta together so it retains its shape, while providing a healthy substitute to grain versions.
Adding nutrients to foods consumers already enjoy and use on a daily basis is a way brands can facilitate healthier products without pushing the consumer too far out of their comfort zone.