Alfonso Cobo launched the 'Unfold' app in 2017 as a way for content creators to easily access beautifully designed templates for stories on social media. The Unfold app is highly ranked in the Photo & Video category of Apple's App Store and boasts stellar ratings from thousands of users.
Unfold is now introducing "Unfold for Brands" as a dedicated design agency for Instagram Stories. Already, a custom branded social media story series has been created for Equinox, with 13 templates that can be easily used by the luxury fitness company's team and trainers via a code in the Unfold app.
Interestingly, although the templates are designed for mobile-first sharing, Cobo takes much of his inspiration from paper products and analog technology. As he describes, "For the Clasico Series, I spent weeks studying how photographs and text were laid out in editorials and magazines. For the Film Frames 1 collection, I went to film photography exhibitions, studied and scanned old film, and collected hundreds of analog film pictures."