The Stockholm Metro shows one way to entice more and more people to be environmentally responsible and take public transportation. For the price of a train ticket, you can enter the city's largest art museum to date. Spanning over 90 of the Stockholm Metro's 100 stations, there is everything from surreal installations to more traditional paintings and canvasses.
The Stockholm Metro contains the works of hundreds of artists, showcasing sculptures, mosaics, inscriptions and more from the 1950s through to the 2000s. There are also guided tours available to shed more light on the art displayed in these underground tunnels.
I especially love the cave-like feel of the Stockholm Metro that has been painted over quite dramatically or left to create a more natural feel.
Implications - With the importance of creating eco-friendly alternatives to car transportation increasing, corporations are finding alternative ways to reward/entice consumers to give up their vehicles. By adding aesthetically pleasing and culturally enriching to public transit, corporations and cities provide a new subtle incentive to increase the chances of the culturally concerned to use public transportation.