Using sound to replicate skylines, the ‘SoundCloud Without Borders’ campaign sculpts cities out of sound waves. Hosted on SoundCloud, the campaign has started by releasing 'The Sound of London.' The Sound of London recreates landmarks and skyscrapers in the iconic metropolis. The silhouettes of buildings like the Big Ben and St. Paul's Cathedral were replicated through sound.
The promotion was launched to advertise mobile internet provider Fogg using SoundCloud. Since Fogg works to provide borderless internet in Europe, transmitting metropolis skylines is the perfect way to brand the startup as a truly freeing service.
SoundCloud Without Borders was designed and executed by ad agency Perfect Fools. Working with musician DJ Prova, the ad agency designed perfectly sculpted melodies to advertise the telecommunications startup in a cheap and efficient manner.
Why This Trend Is Growing
- Soundwave Sculpting
- The use of sound waves to replicate skylines opens up opportunities for creative advertising campaigns and experiential marketing.
- City Soundscaping
- Creating soundscapes that mirror city skylines can provide unique immersive experiences for tourism and virtual reality industries.
- Borderless Branding
- Utilizing sound to represent the essence of a borderless service can be a disruptive way for telecommunications companies to differentiate themselves in the market.
Industries Being Reshaped
- Advertising
- The SoundCloud Without Borders campaign demonstrates the potential for sound-based advertising to create memorable and engaging brand experiences.
- Tourism
- The concept of soundscaping cities can be leveraged to enhance the tourism industry by offering unique audio tours and immersive city experiences to visitors.
- Telecommunications
- By incorporating sound waves to represent the idea of borderless connectivity, telecommunications companies can disrupt traditional marketing strategies and establish a strong brand image.
