In the West, it isn't often that music fans hear much about the scene in Thailand, but that southeast Asian country has a bustling local music culture, and SOI 16 is a new venue that should help up-and-coming and established Thai artists to ply their trade. The pub and music venue is designed to both blend with and play off of the messy tangle of wires that make up the infrastructure, contrasting its exterior against the wide open, airy space of the interior.
SOI 16 is in the town of Pattaya, but its specific location in that town is more notable. The venue is on the famous night life strip known as Walking Street, where many of the county's best artists frequent to play shows to crowds of locals and foreign tourists alike.
What Makes This Trend Stand Out
- Thai Music Scene
- Opportunities for promoting Thai musicians and opening up new markets for their music.
- Innovative Music Venues
- Designing music venues that are part of, and resonate with the local community and its culture.
- Cultural Exchange Through Music
- Creating opportunities for cross-cultural exchange of music and musical ideas.
Sectors Adopting This
- Music Industry
- Opportunities for opening up a new music market in Thailand and beyond.
- Hospitality Industry
- Opportunities for innovative design and marketing of music venues that resonate with the local culture.
- Tourism Industry
- Opportunities for promoting Thai culture and music to increase tourism.
