While alcohol brands are known for their flashy commercials and extravagant campaigns, the new Smirnoff ad with model-turned-chef Chrissy Teigen are refreshingly relatable. Instead of shots of Teigen partying in a tropical locale, the ad focuses on the more real moments in which many consumers enjoy their favorite cocktails.
In the 30-second Smirnoff ad, Teigen is seen coming home with a bag of takeout in hand. She then pours herself a simple glass of vodka before unabashedly tearing into a giant burrito. While she munches away, the ad points out that there is no reason that Teigen, nor Smirnoff, needs "to get too fancy."
By enlisting the help of one of the most down-to-earth celebrities, the ad cleverly conveys that Smirnoff is for everyone -- not just the elite. As Teigen herself explains, "It’s not pretentious, it’s not trying to be something it’s not."