The Shake Shack Summerades are a new cocktail-inspired, non-alcoholic refreshment range being launched by the brand to provide patrons with a tasty way to beat the heat this summer. The drinks come in three flavor options including the Pina Punch, Lime Agave Margarita and the Watermelon Mint Mojito, which are each packed with a range of premium flavors and ingredients. The drinks come as the brand's first new range of beverages outside of its soft drinks and house-made lemonade.
The Shake Shack Summerades are available now starting at $3.39 for a small and going all the way up to $4.29 for a large. The drinks are available at participating locations through October 4, 2021 and make for a great refreshment for consumers of all ages.
Image Credit: Shake Shack
Why This Trend Is Growing
- Cocktail-inspired Beverages
- The popularity of cocktail-inspired beverages in the non-alcoholic refreshment market creates opportunities for brand differentiation and premiumization.
- Premium Ingredients
- The use of premium ingredients in beverage offerings adds value and appeals to consumers seeking a unique and high-quality experience.
- Limited Time Offerings
- The use of limited time offerings creates a sense of urgency and exclusivity, driving consumer demand.
Industries Being Reshaped
- Food and Beverage
- The food and beverage industry can capitalize on the trend of creating cocktail-inspired non-alcoholic beverages to offer refreshing and unique drink options.
- Hospitality
- The hospitality industry can leverage the trend of premium ingredients and limited time offerings in their beverage offerings to attract and retain customers.
- Retail
- Retailers can benefit from the popularity of cocktail-inspired beverages by stocking and promoting these types of non-alcoholic refreshments in their stores.
