Pool-Topped Mixed-Use Facilities

The SESC Building is a Complex Community Hub in Sao Paolo

Urban development is a complicated process, as it encompasses a dense gnarl of factors that can interrelate in vastly complex and difficult to predict ways, and the new SESC building in Sao Paolo is representative of all the aspects of urban planning coming together in one elegant solution. The mixed-use building is meant to serve as a community hub in the center of the massive Brazilian city, and it incorporates many different facilities and service to bring people together.

The most notable aspect of the SESC building is its rooftop swimming pool, though it has many other attractive features for the community at large. One of those is a relaxation area in the middle of the building with a wading pool and ample shade to help people cool down on the hottest days.

Image Credit: Nelson Kon

Mixed-use Facilities
Opportunity to create innovative community hubs by integrating different services and facilities in one building.
Rooftop Amenities
Disruptive potential in incorporating unique, attractive features like rooftop swimming pools to enhance community spaces.
Urban Development
Exploring complex and dynamic approaches to urban planning that can bring people together and improve city living.

Where This Applies

Architecture
Innovative architectural designs and concepts that redefine the functionality and purpose of buildings.
Real Estate
Opportunities in developing mixed-use properties that provide diverse amenities to cater to community needs.
Hospitality
Creating unique and engaging experiences in hotel and resort settings by incorporating rooftop amenities and community spaces.
SCORE
2.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: South America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 8%
Freshness 8%

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