As part of a new VR campaign, the St Giles Hotel is giving travelers the chance to try out the all-new Samsung Gear 360 camera, effectively turning its guests into virtual reality content creators.
This summer, 30 hotel guests will partake in the St Giles 360 program and have the chance to capture their unique adventures with the new Samsung Gear 360 camera. These videos will be transformed into VR video streams, which will then be available to view later this fall. This is significant because the Samsung Gear 360 isn't even set to be available until the fall, which gives these lucky travelers an exclusive chance to experiment with the new technology before it is available to the rest of the market.
Other key players in the hospitality and travel industry are experimenting with the potential uses of VR technology for driving engagement.