St Giles is Giving Guests the First Look at the Samsung Gear 360 Camera
Laura McQuarrie — June 11, 2016 — Marketing
References: instagram & digitaltrends
As part of a new VR campaign, the St Giles Hotel is giving travelers the chance to try out the all-new Samsung Gear 360 camera, effectively turning its guests into virtual reality content creators.
This summer, 30 hotel guests will partake in the St Giles 360 program and have the chance to capture their unique adventures with the new Samsung Gear 360 camera. These videos will be transformed into VR video streams, which will then be available to view later this fall. This is significant because the Samsung Gear 360 isn't even set to be available until the fall, which gives these lucky travelers an exclusive chance to experiment with the new technology before it is available to the rest of the market.
Other key players in the hospitality and travel industry are experimenting with the potential uses of VR technology for driving engagement.
This summer, 30 hotel guests will partake in the St Giles 360 program and have the chance to capture their unique adventures with the new Samsung Gear 360 camera. These videos will be transformed into VR video streams, which will then be available to view later this fall. This is significant because the Samsung Gear 360 isn't even set to be available until the fall, which gives these lucky travelers an exclusive chance to experiment with the new technology before it is available to the rest of the market.
Other key players in the hospitality and travel industry are experimenting with the potential uses of VR technology for driving engagement.
Trend Themes
1. Virtual Reality Travel Experiences - This trend presents an opportunity for companies in the travel industry to use VR technology to create immersive and interactive travel experiences for their customers.
2. User-generated VR Content - The St Giles Hotel's VR campaign showcases the potential for businesses to engage their customers by allowing them to create their own VR content with innovative cameras.
3. Early Access Exclusive Opportunities - Offering exclusive access to new technologies, like the Samsung Gear 360 camera, can be a disruptive way for companies to create buzz and engage with their customers.
Industry Implications
1. Hospitality - The hospitality industry can explore the use of VR technology to enhance guest experiences and create unique and memorable moments.
2. Travel - The travel industry can leverage VR technology to provide customers with virtual travel experiences, allowing them to explore destinations before booking their trips.
3. Consumer Electronics - The consumer electronics industry can benefit from the growing demand for innovative cameras and VR equipment, such as the Samsung Gear 360, as it becomes increasingly popular among travelers.
1.9
Score
Popularity
Activity
Freshness
