Recycled Rubber Pillars

Re-Tread Creates Rubber Logs Used for Re-Building

A New York-based company called Re-Tread has come up with a new use for recycled tires. The Tire Logs (which are being used to help rebuild in areas hit hardest by the earthquake in Haiti) debuted last week at the Greener By Design conference in San Francisco.

Re-Tread CEO Tom Hanson says the rubber logs have a variety of uses, including "retaining walls, highway noise barriers, sandbag replacements for erosion control and security barricades." Also, the rubber logs can withstand changes and deformations much better than other materials which is advantageous for areas prone to earthquakes.

Recycled Rubber
Opportunity for creating innovative products and materials using recycled rubber.
Rebuilding Solutions
Disruptive innovation in the construction industry by offering sustainable and versatile rebuilding solutions.
Earthquake-resistant Materials
Development of materials that can withstand seismic activity for building resilient infrastructure.

Sectors Adopting This

Construction
Opportunity for the construction industry to adopt sustainable materials for rebuilding efforts.
Environmental Services
Innovative solutions for recycling and repurposing used tires, creating opportunities for environmental service providers.
Disaster Relief
Disruptive innovation in disaster relief efforts through the use of rubber logs as versatile and resilient rebuilding materials.
SCORE
2.2 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America, Europe, Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 9%
Activity 50%
Freshness 8%