Now TV recently opened a nudist rooftop patio with a view of Parliament Square in Westminster, London in order to advertise the launch of 'Now TV Combo.'
Now TV Combo is a new package that makes it possible for consumers to access quality TV, broadband and calls without being bound to a contract. To attract attention to this new service, Gidon Katz, the managing director of Now TV notes: "We’re going to keep breaking away from traditional conventions; firstly contracts, and now clothes, with the Now TV nudist terrace." The unconventional rooftop patio includes areas to bathe in the sun, a bar, as well as trampoline and swing-ball stations.
This activation perfectly coincides with record-breaking summer temperatures, as well as nudist restaurants in major cities like London, New York and Tokyo that have been making headlines as of late.
What Makes This Trend Stand Out
- Clothes-free Advertising
- Opportunity for companies to utilize nude marketing tactics to generate buzz and stand out from competitors.
- Contract-free Services
- Disruptive innovation opportunity for companies to offer services without requiring consumers to be bound to contractual agreements.
- Nudist-themed Entertainment
- Opportunity for companies to create unique and unconventional entertainment experiences that cater to the growing interest in nudist activities.
Sectors Adopting This
- TV and Streaming Services
- Companies in this industry can offer innovative packages that allow consumers to access quality TV, broadband, and calls without having to sign a contract.
- Hospitality and Entertainment
- Opportunity for companies to create nudist-themed entertainment experiences that offer a unique and memorable experience for consumers.
- Advertising and Marketing
- Companies can explore unconventional marketing tactics, such as nude advertising, to generate buzz around their products or services.
