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4K-Ready Streaming Solutions

Roku Ultra Transforms Any TV into a Streaming Powerhouse

— October 2, 2020 — Tech
Content streaming has become more prominent than ever and is only showing signs of accelerating, which is being supported by products like the Roku Ultra streaming device. The ultra-compact unit works by being connected to any TV with an HDMI port and will go to work transforming the set into a smart one that features a virtually never-ending amount of content to watch. This includes from services like Netflix, Amazon Prime, YouTube and more, while Bluetooth and AirPlay 2 connectivity make it well-suited for use with existing devices.

The Roku Ultra streaming device is capable of streaming content in 4K to make it a future-ready and also cost-conscious unit for consumers to pick up. Priced at $99.99, the device also comes with a remote control that's perfectly laid out for optimal content watching.
Trend Themes
1. Content Streaming Boom - As the demand for streaming services continues to accelerate, there is a significant opportunity for the development of scaled-up, easy-to-use streaming solutions at an affordable price point, catering to shifting consumer preferences.
2. Ultra-compact Streaming Devices - Ultra-compact streaming devices like the Roku Ultra are creating convenient and efficient ways for consumers to access an unprecedented amount of content, opening doors for innovative features to be added to future iterations.
3. 4K Streaming Revolution - The rise of 4K streaming technology is creating a shift towards more immersive, high-quality viewing experiences, creating opportunities for streaming companies and device manufacturers to capitalize on this trend by progressively improving technology and user experience.
Industry Implications
1. Streaming Services - The continued growth of streaming services such as Netflix, Amazon Prime, YouTube etc. means there is an opportunity to focus on developing increasingly sophisticated technological solutions to cater to the ever-growing demand in the industry and improve the consumer experience.
2. Consumer Electronics - With the need for ultra-compact streaming devices creating a demand in the market, there is an opportunity for consumer electronics companies to develop innovative products that are easy to use, convenient and deliver a seamless viewing experience across various platforms.
3. Smart Home - The ability of the Roku Ultra to transform any TV into a smart one creates cross-industry opportunities for tech developers and companies to leverage the advantages of smart features and connectivity in various aspects of home automation, security, and entertainment.
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