The Ring Cam is an innovative new product that can make anyone the star of their own romantic proposal video. The clever contraption features a tiny camera inside its box, so that when the asking party gets down on one knee and opens the box, the camera starts rolling.
The Ring Cam is perfect for recording an over-the-top proposal so that the memory can be maintained, preserved and shared, although it does mean discarding the branded box one may want to show off at such an occasion.
In a time when it seems there is a new viral engagement video everyday, the Ring Cam seems well-timed and a natural extension of this phenomenon. Some brands have even used this fascination in marketing campaigns that employ emotional branding, hoping to spur a deeper connection with consumers.