Diesel's Lookbook Shows the Flexibility of Its Denim
Erica Francis — July 12, 2016 — Fashion
References: dieseljoggjeans & theinspirationroom
This responsive lookbook for Diesel Jogg Jeans allows you to play around with the images to see how stretchy its denim really is. Created by digital communication agency FRED & FARID Shangai, the online lookbook allows viewers to change the size of their browser window to see the model assume different positions to fit into the altered size.
The agency photographed a contortionist to pose in its denim while moving into difficult and strange poses. Using these photos, the responsive lookbook demonstrates the comfort and flexibility of its jeans while still maintaining a fashionable aura.
The lookbook clearly targets young fashion-forward men who are digitally savvy. The use of a responsive lookbook allows for a stronger connection between the brand and the viewer. The uniqueness of the interactive images would create a longer impression on its audience in comparison to a static lookbook.
The agency photographed a contortionist to pose in its denim while moving into difficult and strange poses. Using these photos, the responsive lookbook demonstrates the comfort and flexibility of its jeans while still maintaining a fashionable aura.
The lookbook clearly targets young fashion-forward men who are digitally savvy. The use of a responsive lookbook allows for a stronger connection between the brand and the viewer. The uniqueness of the interactive images would create a longer impression on its audience in comparison to a static lookbook.
Trend Themes
1. Responsive Lookbooks - Interactive and customizable lookbooks that allow viewers to engage with the product and see different angles and perspectives.
2. Contortionist Marketing - Incorporating contortionists or unconventional models in marketing materials to showcase the flexibility and versatility of the product.
3. Digital Fashion Experiences - Creating digital experiences that go beyond traditional static images to engage viewers and create a memorable impression.
Industry Implications
1. Fashion Retail - Creating innovative digital lookbooks to showcase clothing items and engage customers.
2. Digital Marketing - Using interactive and unconventional marketing materials to draw attention and create a lasting impact.
3. E-commerce - Leveraging digital technology to enhance the online shopping experience and showcase product features effectively.
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