This responsive lookbook for Diesel Jogg Jeans allows you to play around with the images to see how stretchy its denim really is. Created by digital communication agency FRED & FARID Shangai, the online lookbook allows viewers to change the size of their browser window to see the model assume different positions to fit into the altered size.
The agency photographed a contortionist to pose in its denim while moving into difficult and strange poses. Using these photos, the responsive lookbook demonstrates the comfort and flexibility of its jeans while still maintaining a fashionable aura.
The lookbook clearly targets young fashion-forward men who are digitally savvy. The use of a responsive lookbook allows for a stronger connection between the brand and the viewer. The uniqueness of the interactive images would create a longer impression on its audience in comparison to a static lookbook.