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Virus-Focused QSR Ad Campaigns

Burger King Launched an Ad Encouraging People to Stay at Home

— April 13, 2020 — Marketing
Burger King recently launched a new ad campaign that encourages people to remain at home due to COVID-19 and informs customers about its delivery app. The ad is titled ‘Stay Home of the Whopper,’ where it encourages isolation practices. Additionally, the ad does more than encourage people to remain at home, Burger King will also provide free delivery to orders over $10 on its app.

The company will also donate 250,000 Whoppers to the American Nurses Foundations. Customers can also donate $10 to the same organization through texting 20222 with the message ‘THANKS.’
Overall the campaign shows that the fast-food chain is looking to help through feeding front line workers and eliminating delivery fees.


Image Credit: Burger King
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