Color Facade Additions

UNStudio's Refinished Urban Block Makes Use of Color and Pattern

South Korea is a geographically small nation with a high population, and UNStudio is using a surprisingly simple technique on a refinished urban block to combat the homogeneity that such density can bring about. In partnership with property developer Hyundai Development Company, UNStudio has covered the facades of all the apartments in two urban blocks with bright, colorful, and distinct patterns to help them stand apart from one another.

The practical requirements of a densely packed, middle-income urban area can put a damper on striking, unique architecture. High rise apartment buildings are a necessity, and the safety requirements of these buildings and complexes often stifle creativity and lead to uniformity. By covering apartment buildings with color, UNStudio has invented a cheap system for breaking out of the urban mold.

Colorful Facades
The trend of using bright and distinct patterns to differentiate buildings in densely populated areas.
Creative Urban Architecture
The trend of finding innovative ways to bring architectural uniqueness to middle-income urban areas.
Breaking Urban Mold
The trend of challenging the uniformity of urban architecture by introducing unconventional design elements.

Where This Applies

Real Estate Development
The industry that can take advantage of the trend by incorporating colorful facades to create visually appealing and differentiated properties.
Architecture and Design
The industry that can explore the trend by developing creative solutions to bring uniqueness to densely populated urban areas.
Construction and Engineering
The industry that can embrace the trend by incorporating unconventional design elements and breaking away from traditional urban architecture.
SCORE
3.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 71%
Activity 10%
Freshness 8%

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