Wooden Plank-Prepared Seafood

The Red Lobster Cedar-Plank Seafood Event Includes Three New Dishes

The Red Lobster Cedar-Plank Seafood Event is the latest menu lineup from the restaurant brand that will offer a taste of summer with an artisan-style twist.

The menu consists of five seafood dishes in total with three new ones including the Cedar-Plank Lobster and Shrimp, Cedar-Plank Colossal Shrimp and Salmon and the Cedar-Plank Surf and Turf. As the name suggests, each of the dishes have the seafood components prepared on cedar planks to impart a woody flavor, which is a common practice amongst avid barbecuers.

The Red Lobster Cedar-Plank Seafood Event also includes a new specialty cocktail called the Jack & Coke ‘O Nut, which is a frozen blend of Jack Daniel's Tennessee whiskey along with piña colada mix, blue curaçao and Coke.

Image Credit: Red Lobster

Cedar-plank Cooking
Opportunity for restaurants to explore the trend of using cedar planks to prepare seafood and impart a unique flavor.
Artisan-style Menu
Restaurants can create menu offerings with an artisan twist to provide customers with a unique dining experience.
Frozen Specialty Cocktails
Opportunity for bars and restaurants to create innovative frozen cocktails like the Jack & Coke 'O Nut.

Who This Affects Most

Restaurant
Restaurants can incorporate cedar-plank cooking and artisan-style menus to attract food enthusiasts.
Bar
Bars can explore the trend of creating unique frozen specialty cocktails like the Jack & Coke 'O Nut.
Seafood
Seafood industry can explore cedar-plank cooking as a method to enhance the flavor profile of their products.
SCORE
2.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 37%
Activity 42%
Freshness 8%