Firewire Proflex Technology is Kelly Slate and Mike Woo-Approved
Michael Hemsworth — December 24, 2025 — Lifestyle
References: firewiresurfboards & hiconsumption
The Firewire Surfboards Proflex Technology has been created by the Carlsbad-based brand as an advanced material that aims to transform the surfing industry with its agile capabilities.
The material was created with the help of surfers Kelly Slater and Mike Woo, and focuses on a lightweight EPS core that's wrapped in an engineered carbon cage. This helps the rider to enjoy greater control over the flex and rebound in targeted areas, while the proprietary deck skin and S-glass layer add additional underfoot strength. The bottom and rails are reinforced with carbon to further maximize durability without stiffness.
The Firewire Surfboards Proflex Technology is available now from the brand online for $1,295 and also through select surf shops around the world.
Image Credit: Todd Glaser for Firewire Surfboards
The material was created with the help of surfers Kelly Slater and Mike Woo, and focuses on a lightweight EPS core that's wrapped in an engineered carbon cage. This helps the rider to enjoy greater control over the flex and rebound in targeted areas, while the proprietary deck skin and S-glass layer add additional underfoot strength. The bottom and rails are reinforced with carbon to further maximize durability without stiffness.
The Firewire Surfboards Proflex Technology is available now from the brand online for $1,295 and also through select surf shops around the world.
Image Credit: Todd Glaser for Firewire Surfboards
Trend Themes
1. Carbon-fiber Innovation - Surfboard manufacturers are leveraging carbon-fiber technology to enhance performance and durability without adding weight.
2. Customized Flex Control - Advanced materials are enabling personalized and improved flex control in surfboards, allowing surfers enhanced agility.
3. Reinforced Lightweight Design - The quest for high-performance surfboards drives innovation towards materials that balance strength and weight, improving surfer experience.
Industry Implications
1. Sports Equipment Manufacturing - Innovative materials like Proflex are opening avenues for manufacturers in creating more advanced sports gear.
2. Carbon Manufacturing Industry - The demand for carbon-infused materials is rising in sectors like surfing for its strength and versatility.
3. Retail Surf Industry - High-tech options like those made with Proflex Technology add new premium offerings in surf retail markets.
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