The Alteza Coffee pouch packaging is emblazoned with strong pops of color and the striking imagery of a woman to convey the identity of the Brazilian brand. The conceptual product packaging draws the eye with a powerful visual identity that draws to mind the people who would be behind the harvesting and preparation of the beans.
Many consumer brands are shifting to focus on a more authentic, personable branding approach in order to create a stronger connection with shoppers. This makes a lasting impression with consumers to instil the notion that the product was prepared by other human beings instead of a faceless brand.
The Alteza Coffee pouch packaging is the design work of the Brazil-based Agência BUD creative agency.