The Alteza Coffee pouch packaging is emblazoned with strong pops of color and the striking imagery of a woman to convey the identity of the Brazilian brand. The conceptual product packaging draws the eye with a powerful visual identity that draws to mind the people who would be behind the harvesting and preparation of the beans.
Many consumer brands are shifting to focus on a more authentic, personable branding approach in order to create a stronger connection with shoppers. This makes a lasting impression with consumers to instil the notion that the product was prepared by other human beings instead of a faceless brand.
The Alteza Coffee pouch packaging is the design work of the Brazil-based Agência BUD creative agency.
What's Driving This Trend
- Authentic Branding
- Opportunity for brands to create a stronger connection with consumers by adopting a more authentic, personable branding approach.
- Visually Striking Packaging
- Opportunity for brands to captivate consumers with visually strong packaging designs that leave a lasting impression.
- Human-centric Branding
- Opportunity for brands to differentiate themselves by highlighting the people behind the product's creation, fostering a sense of connection and trust.
Who This Affects Most
- Food and Beverage
- Opportunity for food and beverage brands to leverage visual packaging designs to create a stronger brand identity and resonate with consumers.
- Marketing and Advertising
- Opportunity for marketing and advertising agencies to help brands establish an authentic and personable branding approach that connects with consumers.
- Graphic Design
- Opportunity for graphic designers to create visually striking packaging designs that effectively convey a brand's identity and message.
