Beyond Meat and KFC China partnered to create a plant-based wrap version of the chain's famous beef wrap. The all-new Plant-Based Spicy Beef Wrap is made with vegan Beyond Meat, lettuce, tomato salad and mayonnaise, all of which is wrapped in a pentagonal-shaped wrap. Free from cholesterol and packed with more than 12 grams of plant-based protein, the plant-based wrap is said to share "the succulent mouthfeel and delicious flavor similar to that of beef that fans have come to expect."
The Plant-Based Spicy Beef Wrap has been introduced to thousands of KFC China locations, appealing to consumers who are looking to get more sources of plant-based protein into their diet. The first plant-based meat version of the Spicy Beef Wrap has the potential to appeal to a wide range of people, whether or not they eat meat, thanks to its nutritional and environmental qualities.
What's Driving This Trend
- Plant-based Meat
- More food chains are collaborating with plant-based meat industries to promote their vegan menus.
- Sustainability
- Increasing awareness among consumers on sustainability issues creates innovative products that can meet their demands.
- Health-conscious Consumer
- There is a prevalence of plant-based diets and products as more people aspire to lead a healthier lifestyle.
Who This Affects Most
- Food Service
- Collaborating with plant-based meat industries can help food chains diversify their menus and attract customers looking for vegan options.
- Food Production
- Producing vegan products that are innovative, sustainable and provide health benefits will increase the chance of winning over health-conscious consumers.
- Fast Food
- Embracing plant-based meat alternatives in fast food menus can create a competitive advantage for food chains by drawing in a broader range of health-conscious customers.
