Beyond Meat and KFC China partnered to create a plant-based wrap version of the chain's famous beef wrap. The all-new Plant-Based Spicy Beef Wrap is made with vegan Beyond Meat, lettuce, tomato salad and mayonnaise, all of which is wrapped in a pentagonal-shaped wrap. Free from cholesterol and packed with more than 12 grams of plant-based protein, the plant-based wrap is said to share "the succulent mouthfeel and delicious flavor similar to that of beef that fans have come to expect."
The Plant-Based Spicy Beef Wrap has been introduced to thousands of KFC China locations, appealing to consumers who are looking to get more sources of plant-based protein into their diet. The first plant-based meat version of the Spicy Beef Wrap has the potential to appeal to a wide range of people, whether or not they eat meat, thanks to its nutritional and environmental qualities.