Plant-Powered Cake Bites

We Love Cake's Free-From Plant-Based Cake Treats are Perfectly Shareable

We Love Cake's plant-based cake bites are free from gluten, wheat and milk, making them appealing to a wide range of consumers of all ages, dietary needs and preferences. The indulgent bites can be found in fun flavors like the Crunch ā€˜n’ Crisp Toffee Crispy mini bites and the Choc-a-block Chocolate topped flapjack mini bites.

These decadent plant-based bites put a sweet and nostalgic spin on the best British desserts and they do so in a way that's super shareable and portion-controlled. The bite-sized products for snacking and sharing were created by the brand as part of its goal to be the top sweet bakery brand in the free-from category in the next five years.

Plant-based Snacking
There is an opportunity for businesses to innovate in the plant-based snacking category, ensuring that these snacks are healthy, convenient, and delicious.
Free-from Desserts
With increasing demand for free-from desserts, innovative businesses can create products that cater to a wide range of dietary preferences and restrictions.
Portion-controlled Treats
As consumers seek more portion-controlled treats, businesses can innovate in creating bite-sized products that are both indulgent and healthy.

Sectors Adopting This

Plant-based Foods
Innovative businesses in the plant-based food industry can create and market new snack products to satisfy consumers' healthy and ethical dietary needs.
Free-from Foods
In the free-from food industry, businesses have the opportunity to appeal to a broad range of consumers by creating products that cater to multiple dietary needs and preferences.
Snack Food Industry
Businesses in the snack food industry can capitalize on the growing demand for healthy and convenient snacking options by creating innovative and delicious plant-based products.
SCORE
3.3 out of 10
GENDER
50% Men50% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 36%
Activity 53%
Freshness 11%