At the 2019 Good Food Conference hosted by Good Food Institute, Sri Artham pitched Hooray Foods and hyper-realistic plant-based bacon. While there are many meat alternatives on the market, mostly inspired by beef, pork still has a ways to go. According to Hooray Foods' Sri Artham, "Compared to hamburgers, where I think the best plant-based burgers are really close to a real beef burger, bacon still has some room to grow between the best plant-based bacon."
Hooray Foods was inspired to shift its focus from social issues in the food system to environmental issues after the wildfires in California. Creating vegan bacon is a priority for the company, which aims to challenge the pork industry—the second-largest agricultural source of greenhouse gases in the United States.
Image Credit: Hooray Foods