This holiday season, Boston Pizza created Pizza Gravy to combine the richness of gravy with the crowd-pleasing flavor of Boston Pizza pizza sauce, and at the same time, fight food fatigue. According to the results of a new national survey, 67% of Canadians view gravy as the star of their holiday meal, and yet three in five people see the opportunity to make room for fresh flavors. Niels van Oyen, Director of Marketing at Boston Pizza International, describes Pizza Gravy as a solution that "makes your holiday feast taste more like your favorite slice."
Pizza Gravy officially goes up for sale on November 27th, online, for $9.99 (plus tax and shipping) and a portion of the proceeds from each jar sold helps to support Food Banks Canada.
What Makes This Trend Stand Out
- Flavor-infusion Food Products
- Innovative flavor pairings, like pizza-flavored gravies, are emerging to cater to consumers seeking unique and compelling culinary experiences.
- Holiday-inspired Food Innovation
- Brands are introducing holiday-specific food products to rejuvenate festive meals and combat traditional flavor fatigue.
- Charitable Consumer Goods
- Products that contribute a portion of sales to charitable causes are gaining traction, appealing to socially-conscious consumers.
Sectors Adopting This
- Food and Beverage
- The food and beverage industry is seeing a rise in experimental flavor combinations that appeal to adventurous consumers.
- E-commerce
- Online retail platforms are enabling niche food products, like Boston Pizza's Pizza Gravy, to reach wider audiences more efficiently.
- Nonprofit Sector
- Partnerships between consumer product companies and charities are increasingly common, creating mutual benefits for both industries.
