The Dr. Praeger's Perfect Burger is the latest plant-based burger created by the brand that will offer consumers an alternative option when looking to enjoy the classic taste of a grilled meat sandwich. The burger is reported to look and taste just like meat, but is made with veggie-forward ingredients including butternut squash, sweet potato, carrot and beet. The burger patty will cook up just like traditional meat burgers to make it a perfect option for preparing on a barbecue or stovetop.
The Dr. Praeger's Perfect Burger is free from soy and gluten, and also features 20 grams of non-GMO plant protein, while also containing 22% less fat and 15% less sodium than existing meat-like veggie burgers on the market.
Image Credit: Dr. Praeger’s
Why This Trend Is Growing
- Plant-based Meat Alternatives
- The rise of veggie-forward burgers like the Dr. Praeger's Perfect Burger creates opportunities for further development of plant-based meat alternatives.
- Meat-like Experience
- Burger patties that look and taste just like meat offer a disruptive innovation opportunity to cater to consumers who want the experience of eating meat without actually consuming it.
- Healthier Meat Substitutes
- The emphasis on lower fat and sodium content in veggie-forward burgers presents an opportunity to develop healthier meat substitutes for health-conscious consumers.
Industries Being Reshaped
- Plant-based Food
- The plant-based food industry can capitalize on the trend by creating more innovative and delicious meat alternatives.
- Food Technology
- Advancements in food technology can drive the development of more realistic and flavorful meat-like substitutes.
- Healthy Eating
- The health food industry can benefit from the demand for veggie-forward burgers as people seek healthier meat substitutes.
