Pencil-Shaped Cheeses

Korefe and The Deli Garage Create a Sharper Cheese Shape

Buying pre-shaved cheese can be pretty expensive, especially if people have expensive taste when it comes to cheese; the pencil-shaped cheese solves that problem. Shaped just like a pencil, it can be shaved at home easily and conveniently. All a person needs on hand is an actual pencil sharpener. That itself might be a rare tool these days.

Created by Korefe for the food label Deli Garage, the pencil-shaped cheese is available in three flavours: truffles, pesto and chilli. As reported by PSFK, "The packaging includes a portion measure, as well as a calorie counter so you can be sure how much your pencil chewing habit will impact your daily diet." Playful and practical, the pencil-shaped cheese may inspire other cheese companies to think outside of the box.

Shaped Food Products
Innovative food companies can capitalize on shaped food products, such as the pencil-shaped cheese, to provide cost-effective and convenient food options to consumers.
DIY Food Preparation
The pencil-shaped cheese trend presents opportunities for food robotics and businesses to develop at-home food preparation devices that are both cost-effective and easy to use.
Calorie-conscious Packaging
The trend towards calorie-conscious packaging can be an area of innovation for companies looking to offer nutritional information that is both practical and attractive to consumers.

Sectors Adopting This

Food Retail and Distribution
The pencil-shaped cheese trend can disrupt the food retail and distribution industry, requiring companies to think of creative and cost-effective ways to package and distribute shaped food products.
Food Robotics
Food robotics companies can capitalize on the pencil-shaped cheese trend by developing at-home food preparation devices that are both functional and appealing to consumers.
Packaging Design
The calorie-conscious packaging trend presents an opportunity for the packaging design industry to develop packaging that is visually appealing and offers necessary nutritional information.
SCORE
3.5 out of 10
GENDER
70% Men30% Women
MARKETTop markets: Europe
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 45%
Activity 53%
Freshness 8%

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