Restaurant-Quality Shredded Cheeses

Kraft Signature Shreds Come in Three Blends for Any Recipe

Elevating any at-home cooking endeavors with a touch of cheesiness is about to get easier than ever thanks to the Kraft Signature Shreds that bring a restaurant-style option to any recipe. The cheese shreds are characterized by their thick-cut profile that's focused on indulgence to help at-home chefs prepare fare that's rich, cheesy and melty. The product comes in three options to choose from including the Mozzarella Blend, Cheddar Blend and the Mexican Blend, which are versatile enough for use in a variety of meals.

The Kraft Signature Shreds are the first product launch since the brand's acquisition by Lactalis Heritage Dairy in 2021 and come branded with a QR code on the from of each pack to provide recipe ideas for shoppers.

Restaurant-style Cheese Innovations
Opportunities for new indulgent cheese products that elevate at-home cooking experiences.
QR Code Recipe Integration
Integration of QR codes on product packaging to offer recipe inspirations for consumers.
Multifunctional Cheese Blends
Development of versatile cheese blends suitable for various recipe applications.

Sectors Adopting This

Food Manufacturing
Incorporation of innovative cheese shredding techniques in food manufacturing processes.
Retail and Grocery
Implementation of QR code technology for interactive consumer engagement in retail and grocery sectors.
Culinary and Recipe Development
Exploration of new cheese blend combinations for culinary versatility in recipe development.
SCORE
2.6 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 19%
Activity 34%
Freshness 25%