The Little Moons PeaNOT Caramel Crunch Celebrates Veganuary
Michael Hemsworth — November 15, 2021 — Marketing
References: littlemoons & foodbev
The Little Moons PeaNOT Caramel Crunch mochi bites have been unveiled by the brand in the UK ahead of Veganuary to help consumers make it a little easier to ditch meat and animal ingredients come 2022. The ice cream bites are crafted with the flavor peanut butter in the mix, but are actually free from peanuts and further enhanced with salted caramel along with crunchy caramel pieces. The treat is then wrapped in flavored mochi dough to make the product suited for consumption without a spoon or utensils.
The Little Moons PeaNOT Caramel Crunch mochi bites are being launched for purchase at Westfield and Selfridges, while also being made available to buy directly from the brand as part of a multipack.
The Little Moons PeaNOT Caramel Crunch mochi bites are being launched for purchase at Westfield and Selfridges, while also being made available to buy directly from the brand as part of a multipack.
Trend Themes
1. Veganuary Treats - There is a growing trend towards vegan food options and innovative ways to create vegan desserts set to disrupt traditional dairy-based products.
2. Mochi Madness - Mochi, a sticky rice confectionary, is gaining favor with consumers as a healthy snack option, which presents a potential for creative infusions for dessert options.
3. Peanut-free Innovations - Vegan products that mimic traditional ingredients allow for the creation of new frozen desserts from non-traditional ingredients, such as PeaNOTs, expanding the market and creating innovation opportunities in replicating traditional textures and flavors.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore innovative options like vegan ice creams and mochi bites to cater to changing tastes and preferences of consumers, which could impact traditional dairy-based products and frozen dessert categories.
2. Retail - Retail companies can expand their reach and profits by offering and promoting vegan options and indulgent treats like PeaNOT Caramel Crunch mochi bites to take advantage of the market trend and increased demand for plant-based and healthier snacking options.
3. Health and Wellness - The health and wellness industry, including nutritionists and dieticians, can encourage the use of plant-based ingredients and gluten-free options to create healthier yet indulgent treats in innovative formats such as PeaNOT infused mochi recipes.
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