The Peak Water Pitcher is a kitchen solution for coffee drinkers that will work to optimize tap water and make it well-suited for use when brewing up a pot of java. The filter pitcher works easily by simply having water poured inside the top section before passing it through the dual-ion filtration system. This will help to remove the trace minerals that are often found in the water to prevent them from affecting the coffee brewing process.
The Peak Water Pitcher makes use of a 100% recyclable filter to thus prevent it from having a negative environmental effect with use. A percentage of all pitcher purchases goes towards the Project Waterfall to help provide clean drinking water and sanitation in Ethiopia.
Why This Trend Is Growing
- Optimized Water Filtration
- The dual-ion filtration system provides opportunities for other kitchen appliances such as dishwashers and ice makers to optimize water quality.
- Sustainable Water Filtration
- More companies will follow suit in creating water filtration systems with environmentally friendly materials and practices.
- Social Impact-focused Retailing
- Similar to the Peak Water Pitcher, more companies will integrate charitable giving into their business models as a marketing strategy and CSR initiative.
Industries Being Reshaped
- Appliance Industry
- Kitchen appliance companies have the opportunity to create new products that integrate water filtration systems for different uses such as dishwashers and ice makers.
- Sustainable Products Industry
- Companies that produce environmentally-friendly products can create water filtration systems with similar sustainable materials and methods.
- Retail Industry
- Retail companies across different industries can pursue similar charitable initiatives to support social causes while improving their brand image and customer engagement.
