Starbucks customers in Japan now have the chance to pay for their coffee and refreshments at FeliCa-compatible POS terminals with branded payment pens for a contactless experience. Starbucks Touch: The Pen writes with coffee-colored brown ink and boasts a sleek design that's inspired by a drip coffee machine. When purchased, the contactless payment pen is pre-loaded with a credit balance of ¥1,000 (just under $10 USD) and can be reloaded as needed. The multipurpose device has the potential to be a valuable addition to the offices, purses and pockets of coffee lovers.
Starbucks has released a range of contactless payment products, including a phone case, a flask and even a handbag, all of which allow for payments to be made with regular items.
Key Themes Behind This Trend
- Contactless Payment Products
- The trend of contactless payment products offers opportunities for businesses to create innovative and convenient payment solutions.
- Branded Payment Tools
- The trend of branded contactless payment tools opens up possibilities for businesses to create unique and personalized customer experiences.
- Multipurpose Payment Devices
- The trend of multipurpose payment devices presents an opportunity for businesses to combine functionality and convenience in their products.
Where This Applies
- Retail
- The retail industry can capitalize on contactless payment products by offering customers more convenient and seamless payment options.
- Consumer Electronics
- The consumer electronics industry can explore the creation of branded payment tools to enhance the functionality and appeal of their products.
- Fintech
- The fintech industry can innovate by developing multipurpose payment devices that integrate seamlessly into the digital payment ecosystem.
