Decadent Meringue Coffees

'Paul's Meringue Factory' Coffee Features a Dollop of the Confection

Seoul's 'Takeout Drawing Room' has created a new drink, called 'Paul's Meringue Factory,' that brings a new level of sweetness to coffee. The caffeinated beverage is topped with a sculptural explosion of meringue, making it delicious, decadent, and social media-worthy.

With drinks like the pumpkin spice latte popularizing the idea of sweetness in coffee, Paul's Meringue Factory is hardly a surprising idea. However, the drink beats others in terms of its appearance. Topped with spiky dollops of meringue, the aesthetics of the drink are essential, especially considering that Takeout Drawing Room doubles as a small art gallery.

The coffee in Paul's Meringue Factory is a simple blend of espresso and milk. Because of the composition of meringue, it won't melt into the liquid, so consumers can take it out and eat it right away or save it until the end.

Decadent Meringue Coffees
The trend of adding decadent meringue toppings to coffees offers an opportunity for coffee shops to create visually appealing, Instagram-worthy beverages.

Industries Being Reshaped

Coffee Shops
Coffee shops can capitalize on the trend of decadent meringue coffees by offering unique and visually stunning beverages that stand out from the competition.
SCORE
3.7 out of 10
GENDER
10% Men90% Women
MARKETTop markets: Asia
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 50%
Activity 53%
Freshness 8%

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