Artist and designer Pawel Nolbert created an expressive paint stroke font with unconventional painting techniques. The series of typography, titled 'Atypical,' features letters constructed with fluid paintbrush strokes and vibrant watercolors.
They are aesthetically pleasing, considering they steer clear from traditional graphic typography methods that tend to be boxy and geometrical. Each letter is being sold on the artist's website as a poster. They are the perfect gift for visual artists and graphic artists alike. They explore form and rhythm of letters and are "presented as half-realistic, half-illustrative figurative sculptures."
Many of the letters take on spirally shapes, so it may be hard for the viewer to depict the letter that is actually being presented at first glance. But isn't that what art is all about? There is more than what meets the eye.
Key Themes Behind This Trend
- Expressive Typography
- There are opportunities in the graphic design industry to create unique fonts using unconventional painting techniques.
- Fluid Art
- There is potential for disruption in the fine arts industry by exploring unconventional ways of creating expressive art.
- Visual Communication
- In the advertising and marketing industries, there is potential for disruptive innovation by incorporating unconventional typography in branding and advertising campaigns.
Where This Applies
- Graphic Design
- Graphic designers have great potential to disrupt the industry by developing and using unconventional typography in designs.
- Fine Arts
- The fine arts industry can be disrupted by exploring new and unconventional ways of creating expressive art, such as using fluid paint techniques for typography.
- Advertising and Marketing
- There is potential for disruptive innovation in the use of unconventional typography in branding and advertising campaigns for companies.
