Soup season is in full swing and Trader Joe's wants to help you celebrate with its new Organic Split Pea Soup.
For years, Trader Joe's has offered a reliably delicious Organic Split Pea Soup in a handy carton format. While that soup was rich and thick, the brand recently decided to make it even better by developing a new and improved Trader Joe’s Organic Split Pea Soup. Just like the previous version, this soup is organic and vegan-friendly. However, this new and improved version is also gluten-free and kosher. The new version also has a more satisfying flavor and is healthier than any other split pea soup the brand has offered. As Trader Joe's puts it "Each spoonful is tremendously thick in texture and scrumptiously full-flavored — a perfect soup for making you feel warm and cozy from the inside out."
Image Credit: Trader Joe's
Why This Trend Is Growing
- Organic Soup Innovation
- There is an opportunity for food companies to innovate in the organic soup space by adding new flavors and nutritional benefits.
- Gluten-free Soup Trend
- Gluten-free soups have become increasingly popular and there is an opportunity for companies to offer more gluten-free options in their soup lines.
- Vegan and Kosher Soup Demand
- As more consumers demand vegan and kosher products, there is an opportunity for companies to develop more vegan and kosher soup offerings.
Industries Being Reshaped
- Food Manufacturing
- Food manufacturers can take advantage of the organic soup innovation trend by developing and promoting their own line of organic soups.
- Retail
- Retailers can capitalize on the gluten-free soup trend by stocking a variety of gluten-free soup options and promoting them to health-conscious consumers.
- Food Service
- Restaurants and food service providers can respond to the vegan and kosher soup demand by adding vegan and kosher soups to their menus.
