In an effort to revamp its soup selection, Trader Joe's has developed a new and improved recipe for its Organic Lentil Vegetable Soup.
Lentil soup is a hearty, filling, and vegetarian-friendly soup that's perfect for cold weather. Now, Trader Joe's is offering an even better version of this signature soup. Like the previous product, the new Organic Lentil Vegetable Soup is organic and vegan-friendly. However, the new version also comes with the added bonus of being gluten-free as well. This means that all you'll find inside a can of the Organic Lentil Vegetable Soup is a simple blend of organic potatoes, onions, carrots, spinach, green beans, and lentils, in a rich, organic tomato-based broth. Best of all, this soup is ready in minutes with just a little time on the stove.
Image Credit: Trader Joe's
Why This Trend Is Growing
- Organic Soup
- There's an opportunity to expand further on soup varieties using organic ingredients.
- Gluten-free Soups
- There's an opportunity to develop and market more gluten-free soup varieties.
- Convenient Cooking
- There's an opportunity to develop more quick-to-prepare, yet nourishing meal options.
Industries Being Reshaped
- Food and Beverage
- Food companies can innovate by introducing more organic and gluten-free food options.
- Retail
- Retail companies can tap into the demand for convenient meal options and introduce more ready-to-eat soups.
- Agriculture
- The availability of organic ingredients can be expanded, providing an opportunity for increased profitability for agriculture businesses.
