The Global Oreo Vault, situated in the Arctic Circle, was constructed to protect the brand's beloved recipe and cookies against both natural and manmade disasters. The remote storage facility houses a large stockpile of biscuits and the original cookie recipe in the case of a disastrous scenario—like the 0.41% chance that the Asteroid 2018VP1 may hit the planet on November 2nd.
Cookie lovers can rest assured knowing that the biscuits are stored in a material that can withstand a wide range of temperatures, all the while keeping out air and moisture. The vault also contains vials of powdered milk that can be used for dunking the cookies in the case of an emergency. Located near the Svalbard seed vault, the exact coordinates for the Global Oreo Vault have been shared by the brand.
Image Credit: Oreo
What's Driving This Trend
- Disaster-proof Storage
- Opportunity to develop innovative storage solutions that can protect valuable assets from natural and manmade disasters.
- Temperature-resistant Materials
- Opportunity to create materials that can withstand extreme temperatures while preserving the quality of stored products.
- Emergency Preparedness
- Opportunity to explore emergency food storage and supply solutions for consumers in case of a catastrophic event.
Who This Affects Most
- Food Storage and Preservation
- Innovative techniques and technologies can be pursued to enhance food preservation and storage methods.
- Materials Science
- Materials science industry can develop new materials that offer superior resistance to temperature fluctuations and environmental conditions.
- Emergency Preparedness
- Emergency preparedness industry can explore new products and services that cater to the needs of individuals during emergency situations.
