ASICSTIGER joins forces with Afew and BEAMS on delivering the new 'Orange Koi' colorway of its signature GEL-Lyte III sneaker silhouette. The latest drop is inspired by the footwear label's partnership with its collaborative partners and their respective cultures of Japanese and German. The theme draws design influences from both cultures and the word "friendship" is found at the right heel in Japanese lettering to recall the relationship between the two. On the left heel is a world map to correlate to the eclectic theme as well.
Additional details include co-branding accents on the sides of the sneakers with the Orange Koi camouflage pattern design. The sole units are slightly transparent to unveil a koi fish underneath. The new sneakers will be launching on November 10th along with an apparel selection by BEAMS and an exclusive packaging of a history booklet, incense, and a bandana.
Why This Trend Is Growing
- Collaborative Sneaker Collections
- Brands can collaborate with other companies and cultures to create unique and personalized sneaker colorways that appeal to a wider variety of customers.
- Incorporating Cultural Design Influences
- Designers can draw inspiration from different cultures and incorporate them into their designs, resulting in unique and culturally diverse products that stand out in the market.
- Transparent Sole Units
- Transparent sole units can be used as a canvas to showcase detailed and intricate designs, such as the koi fish design seen in the Orange Koi GEL-Lyte III sneakers.
Industries Being Reshaped
- Fashion and Apparel
- Collaborative sneaker collections can drive sales and generate buzz around new fashion and apparel releases.
- Design
- Incorporating cultural design influences can lead to innovative and culturally diverse products that can appeal to global audiences.
- Retail and Consumer Goods
- Transparent sole units and intricate designs can create a unique selling proposition and attract customers towards niche and specialized categories.
