Streetwear imprint Awake NY introduces its latest collaborative collection made alongside ASICS with the four new colorways of the signature GEL-LYTE III sneaker model. The shoes were released in the 90s as a running sneaker and have been a staple lifestyle silhouette ever since.
It comes in a bright and youthful tone throughout, offering some bold options for the season. It comes in a blend of mesh, leather, and suede throughout the upper and boasts a clear Onitsuka Tiger stripe branding on the sides of the shoe. Awake NY branding details the lateral side of the heel section. It all sits on top of a wavy foam midsole and dual tonal rubber outsole base foundation.
Image Credit: Jason Nocito, Awake NY
Key Themes Behind This Trend
- 90s-themed Fashion
- Companies can explore creating 90s-inspired products to appeal to a younger, nostalgic consumer base.
- Bold Colorways
- The use of vibrant, neon colors can attract customers seeking a statement piece in their footwear collection.
- Collaborative Streetwear
- Brands can collaborate with fashion-focused streetwear imprints for a fresh take on classic sneaker designs.
Where This Applies
- Footwear
- Footwear companies can experiment with bold color palettes and 90s-inspired designs to revamp their traditional offerings.
- Fashion
- Fashion brands can incorporate 90s-inspired elements into their clothing and accessories to appeal to a younger consumer base.
- Streetwear
- Streetwear companies can partner with established sneaker brands for limited edition drops that offer a fresh take on classic styles.
