Japanese retail label BEAMS works together with ASICS once again to give the signature GEL-Kayano sneaker model a new update. This time around, the shoe highlights what is known as 'Kaya' which is the Japanese word for mosquito nets and with the addition of "no" makes up the Kayano word.
This was how the silhouette was chosen for the new technical sneaker model. The shoe sees an additional mosquito net on top of the shoe as it snaps around the toe box section of the shoe. When it is attached, there are the Fidlock straps and pull-tab enclosure to keep the net enclosed around the foot. The shoe is set to drop later this year in October.
Image Credit: BEAMS
Why This Trend Is Growing
- Mosquito-net-inspired Sneakers
- Opportunity to explore the intersection of fashion and insect-repelling technology.
- Collaborative Footwear Collections
- Opportunity to bring together unique perspectives and expertise to create innovative designs.
- Sneaker Updates with Technical Features
- Opportunity to enhance practical elements of footwear with fashion-forward designs.
Industries Being Reshaped
- Fashion and Apparel
- Opportunity for fashion brands to incorporate functional elements while still maintaining style and design.
- Sporting Goods
- Opportunity for athletic brands to offer trend-setting and functional footwear to athletes and fashion-conscious consumers alike.
- Outdoor Recreation
- Opportunity to develop practical and stylish products for outdoor enthusiasts with insect-repelling capabilities.
