Salomon and BEAMS Present a New ACS + OG Sneaker
References: beams.co.jp
Japanese retailer BEAMS continues to work with Salomon on the ACS + OG sneaker model which is set to launch officially on June 7th. The modern model is a reimagined variation of the trail running model from 2000. The exclusive silhouette is doused in a minimal color palette with hues of gray throughout.
The upper is decorated with tonal overlays in a synthetic material. The core color is inspired from metallic alloy and to bring in some tonal contrast, there are black detailing and bright yellow accents to follow. In terms of its technicality, the ACS + OG is made with breathable mesh at the upper and rests on top of a rugged outsole unit for comfort and stability.
Image Credit: BEAMS, Salomon
The upper is decorated with tonal overlays in a synthetic material. The core color is inspired from metallic alloy and to bring in some tonal contrast, there are black detailing and bright yellow accents to follow. In terms of its technicality, the ACS + OG is made with breathable mesh at the upper and rests on top of a rugged outsole unit for comfort and stability.
Image Credit: BEAMS, Salomon
Trend Themes
1. Revived Retro Footwear - The resurgence of retro footwear designs revitalizes classic silhouettes, merging nostalgic aesthetics with contemporary comfort technologies.
2. Minimalist Aesthetic Sneakers - Minimalist design approaches are gaining traction, focusing on subtle color palettes and sleek outlines that appeal to consumers seeking versatile and stylish footwear.
3. Trail-running Sneakers to Lifestyle - Originally functional trail-running sneakers are being reinvented as lifestyle footwear, expanding their market appeal and utility beyond the trails.
Industry Implications
1. Athletic Footwear - The athletic footwear industry sees a fusion of style and functionality, catering to a wide range of consumers seeking both performance and urban aesthetics.
2. Fashion Retail - Fashion retail is increasingly collaborating with sports brands to create exclusive, limited-edition pieces that drive consumer interest through unique partnerships.
3. Outdoor Gear - Outdoor gear manufacturers are innovating to produce durable and fashionable products that meet the demands of both outdoor enthusiasts and fashion-savvy urbanites.
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