Footwear brand ASICS has unveiled yet another version of its beloved GEL-LYTE III silhouette, this time reimagining the sneaker via a 'Wisteria' color scheme and design. As its name suggests, the new sneakers draw inspiration from the Wisteria tree, which grows lush purple flowers and is often evoked in Japanese culture to symbolize immortality and long health.
The GEL LYTE III OG 'Wisteria' features multiple shades of suede on its uppers, including cream, lilac, and gray hues. Aside from the new color combinations and the additional suede paneling, the sneaker remains mostly unchanged from the classic GEL LYTE II model.
As of right now, ASICS has yet to reveal a release date for the GEL-LYTE III OG 'Wisteria,' though fans can expect it to drop sometime in the coming weeks.
Image Credit: ASICS
What's Driving This Trend
- Wisteria-inspired Design
- Opportunity to incorporate natural elements with cultural significance into new product designs.
- Suede Sneakers
- Opportunity to experiment with multiple suede colors in sneaker design.
- Limited Edition Sneakers
- Opportunity to drive sales through the release of exclusive sneaker designs.
Who This Affects Most
- Footwear
- Opportunity for footwear brands to incorporate new design inspiration and materials in order to differentiate their products.
- Culture and Tradition
- Opportunity to incorporate cultural and traditional elements into product design to create a unique selling point.
- Fashion and Apparel
- Opportunity for fashion brands and retailers to drive sales through limited edition or exclusive product releases.
