OJOOK is a new wellness brand by former Glossier exec Youn Chang and it is focused on sharing sustainable, non-toxic toothpaste. According to the brand, "Our vision is to integrate science, mastery, and cultural heritage, because we believe oral care should be as useful as it is beautiful."
The brand is introducing itself to the world with a peppermint and pine-flavored toothpaste that contains Korean bamboo salt and nano-hydroxyapatite, a non-toxic fluoride alternative that's helpful for remineralizing enamel, alleviating sensitivity, preveting cavities and brightening.
Soon, the brand will be complementing the release of its bamboo salt toothpaste with a plastic-free and compostable floss that also shares the powerful properties of nHA and bamboo salt.
Image Credit: OJOOK