Norton Point is a sunglasses company with a purpose beyond style alone. Not only does the Martha's Vineyard-based company provide fashionable frames, but those frames are made with plastic recycled from the ocean, reducing waste and cleaning up the Earth's valuable natural resource.
It shouldn't come as news that the world's oceans are filling with plastic from human waste. According to Norton Point, there are 8 million metric tonnes of plastic flowing into the oceans, and this plastic takes millennia to decompose. Rather than leaving that problem be, Norton Point is committed to making a difference.
Norton Point sunglasses are themselves made from recycled high-density polyethylene ocean plastics, but the company has also promised to clean up one extra pound of plastic for every product it sells.
Why This Trend Is Growing
- Recycled Ocean Plastics
- Opportunity for businesses to create innovative products using plastic recycled from the ocean.
- Sustainable Fashion
- Disruptive innovation potential in the fashion industry by using recycled materials like ocean plastics.
- Environmental Consciousness
- Opportunity for businesses to showcase their commitment to cleaning up the ocean by incorporating recycled plastics in their products.
Industries Being Reshaped
- Eyewear
- Eyewear industry can capitalize on the trend of producing sunglasses made from recycled ocean plastics.
- Plastic Recycling
- Plastic recycling industry can expand their operations to tackle the growing problem of ocean plastics.
- Accessories
- Accessories industry can create unique and sustainable products by utilizing recycled ocean plastics.
